Investor Pitch Deck  ·  March 2026
NDUKA
Africa's AI-Powered Hyperlocal Discovery Engine — connecting 55 million Kenyans to the products and medicines they need, in minutes.
🛒 NearBuy
💊 NearMed
📍 5km Hyperlocal AI
🎙️ Voice Search
🌍 Offline First
55M+
Kenyan consumers targeted
$51B
Total addressable market
Seed
Round — MVP live, market testing
Confidential — For Investor Use Only
nearbuy.sale
⚠️ The Problem
Kenya's local commerce
is invisible online
🔍
Shoppers Search Blind
Kenyans cannot find products in nearby shops — they physically walk street to street, calling shops, or settle for Amazon imports.
🏪
Shopkeepers Are Invisible
Over 1M small retail shops have no digital presence. WhatsApp catalogues are scattered, social media is too broad, and Jumia is too expensive.
💊
Medicine Access Crisis
Finding specific medicine — especially generics — across chemists requires guesswork. Counterfeit risk is real when sourcing without AI verification.
83%
of Kenyan retail transactions happen in informal, unindexed shops
✅ Our Solution
One platform.
Every essential.
Hyperlocal.
NDUKA is an AI-powered discovery engine that surfaces nearby products and medicines in real-time — with voice search, Kiswahili support, and offline capability.
🤖
Gemini AI Core
Voice search, prescription scanning, ad generation, product name optimization
📍
Strict 5km Hyperlocal
GPS-enforced ad serving — only what's actually available near you
📱
PWA — Works Offline
Installs like an app, cached for low-connectivity areas across Kenya
🌍
Kiswahili + English
AI understands local product names, brand synonyms, and vernacular
🛒
NearBuy
AI-powered hyperlocal product discovery. Search "Arimis" or "Omo 2kg" — instantly see which shops near you have it in stock, with price and directions.
💊
NearMed
Find medicines at local chemists with AI suggestions and prescription scanning. Reduces counterfeit risk. Connects patients to verified local pharmacies.
Product Experience
Live MVP · nearbuy.sale
🔍 Find products near you...
📢 Near You — Ads
🥛
Fresh Brookside Milk 1L
KES 70 — In Stock ✓
Mama Wanjiru's Kiosk · 0.3km
🌿
Panadol Advance 500mg
KES 35 — In Stock ✓
Nairobi Chemist · 0.8km
📦 Products Found (12)
🧴
Arimis Hand Cream 100g
KES 120
Westlands Shop · 1.2km
🧼
Omo Washing Powder 2kg
KES 450
KFC General Store · 0.6km
🏠Home
💊NearMed
🤖AI
👤Profile
The Platform
Built for Africa,
Designed for Scale
🎙️
Voice AI Search
Speak in English or Kiswahili — Gemini AI interprets and finds products
📸
Prescription Scan
AI reads handwritten prescriptions and finds the medicine nearby
🗺️
Map View
Leaflet map shows shop locations — tap to navigate via Google Maps
📊
Shopkeeper Dashboard
Invoice scanning, stock management, AI ad creation, analytics
📊 Market Opportunity
A massive market,
almost entirely offline
TAM
$51B
Kenya retail + pharma market. 55M population, fastest-growing consumer class in East Africa.
SAM
$8.5B
Urban informal retail and chemist market — shops addressable by hyperlocal digital discovery.
SOM
$120M
Year 3 target — Nairobi + 5 major cities, 40,000 shopkeepers subscribed at KES 300/month.
🚀
East Africa's e-commerce is growing at 25% CAGR — but 83% of transactions remain offline. NDUKA bridges both worlds.
💰 Business Model
Two clean revenue streams,
strong unit economics
🏪
Hub Subscription
KES 300/mo
Monthly SaaS fee per shopkeeper. Includes inventory management, AI product optimization, WhatsApp integration, and analytics dashboard.
📢
Ad Performance Fees
KES 50/ad posted
Pay-per-ad model with 7-day visibility window. Strict 5km GPS targeting. Max 2 ads/week per shopkeeper. AI-generated creatives included.
💊
NearMed Premium
Q4 2026
Prescription verification, medicine availability alerts, and chemist partnerships. Third revenue stream in pipeline.
KES 700
Average Monthly Revenue per Shopkeeper
< 60 days
Payback Period (customer acquisition)
72%
Gross Margin Target at Scale
KES 8,400
Annual LTV per Shopkeeper
📈 Traction
MVP live. Early signals promising.
100%
Core MVP built & deployed
5km📍
Hyperlocal engine live
2AI
Gemini-powered verticals
0KES
Free trial — signing shopkeepers
AI Chat + Voice — Gemini-powered multi-turn chat, Kiswahili support, contextual product discovery
Invoice Scanning — AI reads supplier invoices, auto-populates 50+ products in seconds
Shopkeeper Dashboard — Full inventory, ad creation, performance analytics, WhatsApp integration
Firebase OTP Auth — Phone-number based, no email needed. Works for any Kenyan number
🗺️ Go-to-Market Strategy
City by city. Category by category.
1
Now — Q3 2026
Nairobi Beachhead
Free trial onboarding Target: 500 shopkeepers WhatsApp referral loops Market association deals
2
Q4 2026 — Q2 2027
Kenya Expansion
Mombasa, Kisumu, Nakuru NearMed chemist vertical Target: 5,000 shopkeepers Telco partnership (Safaricom)
3
2027 onward
East Africa
Tanzania, Uganda, Rwanda Multi-currency support Target: 50,000 shopkeepers Series A territory
🤝
Distribution lever: We partner directly with market associations and shopkeeper SACCOs — one partnership unlocks hundreds of shopkeepers simultaneously. No cold acquisition needed.
⚡ Why Now
The window is open.
It won't stay open.
Kenya's digital infrastructure has reached the tipping point for hyperlocal commerce. AI has made it cheap to build what was impossible five years ago. First-mover wins.
📶
4G: 72%
4G coverage now reaches 72% of Kenya — up from 30% in 2020. Mobile data costs dropped 60%.
📱
50M+
Mobile subscriptions in Kenya. Smartphone penetration growing 18% annually — the addressable base is expanding fast.
🤖
Gemini
AI cost curve collapsed. Google Gemini makes voice search, image scanning, and contextual AI affordable at micro-SME level.
🏪
1M+
Unindexed shops in Kenya still have zero digital presence — they're ready for the simplest possible digital tool.
🏆 Competitive Landscape
No one owns hyperlocal
in African informal retail
Feature ⚡ NDUKA Google Maps Jumia WhatsApp Biz Facebook Mkt
Hyperlocal 5km GPS ✓ ~ — — —
Informal Shop Inventory ✓ — — ~ ~
AI Voice + Kiswahili ✓ ~ — — —
Medicine / Prescription AI ✓ — — — —
Shopkeeper Dashboard + Ads ✓ — ~ ✓ ✓
Offline PWA — No App Store ✓ — — — —
👥 The Team
Built by operators who know
the African market deeply
👨🏾‍💻
Founder & CEO
Product + Vision
Kenyan entrepreneur. Built NDUKA from zero to MVP in months. Deep understanding of informal retail dynamics, local commerce pain points, and East African consumer behavior.
👩🏾‍🔬
Head of AI & Data
AI · Gemini · Search
AI engineer with experience building NLP and search systems for African language models. Architected the Kiswahili-aware search engine and prescription scanning pipeline.
👨🏾‍💼
Head of Growth
GTM · Partnerships
Former Safaricom distribution manager. Built networks across 200+ market associations in Nairobi. Our unfair advantage in shopkeeper acquisition and SACCO partnerships.
Advisors
Senior advisors with backgrounds in African fintech, Google for Startups alumni network, retail distribution, and East African venture investing.
🚀 The Ask
Seed Round
$500K
Pre-Series A seed to scale from Nairobi beachhead to Kenya-wide coverage and launch NearMed chemist vertical.
🌐 nearbuy.sale
📧 invest@nearbuy.sale
📍 Nairobi, Kenya · Seed Stage · March 2026
40%
Growth & Acquisition
Shopkeeper onboarding, market association partnerships, Nairobi city rollout
30%
Engineering & AI
NearMed vertical, AI capabilities expansion, infrastructure scaling
20%
Operations & Team
Key hires: BD lead, data analyst, customer success for shopkeepers
10%
Regulatory & Legal
Pharmacy licensing for NearMed, data protection compliance, Kenya market legal setup
18-Month Milestones with This Round
500 → 5,000 shopkeepers paying
NearMed live in 3 cities
Series A readiness: $1M ARR